![]() company to hit the milestone.Ĭook remained undeterred. In January 2022, right in the midst of a pushed back return to office mandate, it briefly reached a truly massive market capitalization of $3 trillion-this represented a tripling of its valuation in fewer than four years, becoming the first U.S. Apple surpassed $2 trillion in market capitalization in August 2020, as millions of consumers ran for their products. ![]() “We believe that Apple should encourage, not prohibit, flexible work to build a more diverse and successful company where we can feel comfortable to ‘think different’ together,” members of Apple Together wrote.Īnd in fact, Apple workers can point to some spectacular financial results in the remote era. Over 1,200 Apple workers signed a petition last summer-dubbed “Apple Together”-pushing back against the in-person mandate and arguing that they have done “exceptional work” from home throughout the pandemic. By August, it had upped its requirement to three days per week: Tuesday, Thursday, and a third day each team leader chooses. Throughout 2021, as new variants emerged and more workers pushed back, leaders continued to push that date back.Īpple gradually added more days to the return-to-work mandate throughout 2022. "At Apple, some orgs are saying failure to comply could result in termination, but that doesn't appear to be a company-wide policy," Schiffer added.Ī representative for Apple did not respond to Fortune’s request for comment.Īpple is one of the many companies that have attempted, at various points since the first lockdowns, to set a firm date on a return to office. She added that it is tracking employees via ID badge swipes, and some managers may give escalating warnings that could ultimately lead to termination. In other words, the experiment may be losing steam.Īpple is threatening to level disciplinary action against workers who fail to come into the office for three-fifths of the working week, Zoë Schiffer, managing editor of tech newsletter Platformer, tweeted on Wednesday. And now he’s reportedly threatening to discipline the holdouts. Just a couple months later, though, he ordered staff back three days a week. "We're running the mother of all experiments,” he said at the TIME 100 symposium in New York, “because we don't know," he trailed off. An earlier version misstated the month.In June 2022, Apple CEO Tim Cook sounded pretty philosophical about remote work. In a letter to lawmakers sent earlier this year, an Apple official said sideloading could cause millions of Americans to suffer malware attacks on their phones.Ĭorrection: The Open App Markets Act was approved by the Senate Judiciary Committee in February. "And when companies decide to leave the App Store because they want to exploit user data, it could put significant pressure on people to engage with alternate app stores."Ĭook's speech isn't the first time that Apple has made a security-based argument against App Store regulation. "Taking away a more secure option will leave users with less choice, not more," Cook said. Apple's App Store rejected coronavirus-related apps without a trusted institutional backer as early as March 2020 in order to prevent a similar problem on the iPhone. Sideloading, Apple argues, would open up users to hackers and scammers who would invest in attacks that pretend to be legitimate, functional apps.Īndroid phones allow sideloading, and Cook gave an example of Covid-19 tracing apps on Android which contained ransomware. If developers can distribute iPhone apps without Apple's store, then they could bill their users directly and bypass Apple's fees, some believe.īut Apple has contended that sideloading would reduce the value of the iPhone because it vets all iPhone apps in the App Store through a process called App Review that checks software for scams and malware. Regulators say forcing Apple to allow apps to be installed through the internet would drive competition and placate app developers who say that Apple's 15% to 30% fees for App Store purchases are burdensome and excessive. Personal Loans for 670 Credit Score or Lower ![]() Personal Loans for 580 Credit Score or Lower ![]() Best Debt Consolidation Loans for Bad Credit
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